Modern Players View Criticism as Offensive – According to Ten Hag

Erik ten Hag’s candid insights into modern player dynamics shed light on generational differences in dealing with criticism. The former Manchester United manager, who was dismissed by the club last October following a contentious tenure, reflects on how players today are more sensitive to feedback compared to his own experience.

Ten Hag, speaking through SEG Stories—a media platform connected to his management agency—stated that contemporary athletes often find it challenging to handle criticism. He contrasted this with what he describes as “thicker skin” among the generation that preceded him. Ten Hag added that direct approaches which might have been acceptable in past eras are no longer suitable for today’s players, who would perceive such tactics negatively.

Despite his tumultuous tenure at Manchester United—a period marked by several controversies and disputes—he acknowledges developing young talents like Alejandro Garnacho and Kobbie Mainoo. Ten Hag emphasized the need to adopt a more supportive approach with modern players: “Managers have to show them more love,” he said, advocating for gentler communication methods that are better received in today’s player environment.

While tenure at Manchester United saw him guide the team to victories such as the FA Cup and League Cup during his first two full seasons, their finish of eighth in the Premier League last season represented a significant setback. This was compounded by high-profile issues involving key players like Cristiano Ronaldo, Jadon Sancho, Marcus Rashford, and Raphael Varane.

Ten Hag’s reflections highlight the evolving landscape of player-manager relationships in modern football. As he prepares for his next chapter without committing to any new job until the following season, Ten Hag expressed gratitude for Manchester United fans’ unwavering support throughout his tenure: “What makes Manchester United fans so special is that they stand by the team even in face of setbacks,” he remarked.

This candid conversation not only offers insight into ten Hag’s management philosophy but also underscores the complexities and challenges inherent in coaching one of the world’s most storied clubs during an era defined by player expectations and media scrutiny.