Revolutionizing Jams with Meghan’s New Label: A Lifestyle Range Takes Shape
Meghan Markle’s lifestyle brand is now set to adopt a new moniker: ‘As Ever.’ The Duchess of Sussex made this announcement on her social media platform.
The transition from the previous identity, American Riviera Orchard, appears imminent. Despite Instagram teasers featuring celebrities holding jars of jam that suggested otherwise, the earlier name seems to have reached its end.
In a post on social media, Meghan explained that the newly branded product range would be an collaborative effort with Netflix, which will soon air her cooking and lifestyle series titled ‘With Love, Meghan.’
“‘As ever’ means it is always so or even as one has been in the past,” Megan’s caption conveyed. The Instagram video she released highlights continuity with her previous pre-royal blog, known by the moniker Tig.
During the recording of her post on Instagram, Meghan also emphasizes how this new venture will bring together aspects from her life that she cherishes deeply: food, gardening, entertaining, thoughtful living, and finding joy in everyday moments. Prince Harry can be heard briefly off-camera at an event he is attendingthe Invictus Games in Canadawhile their three-year-old daughter Lilibet appears on the As Ever website alongside a bright Pacific sky.
Her previous brand name American Riviera Orchard referred to her residence area near Los Angeles, which she shares with Prince Harry. However, Meghan mentioned that this title “limited me to items produced or grown in just one region.” Since April 2024, celebrities had shared pictures of jars filled with strawberry jam on Instagram as part of the launch efforts aimed at maintaining an element of mystery.
But there were reports indicating delays due to trademark issues associated with the initial title. Meghan revealed that her latest brand will collaborate with Netflix, which might open physical stores to sell merchandise connected to its shows in future.
“Of course, fruit preserves are part of it,” said Meghan, “though I believe we all understand my fondness for jam at this point.” She added that she intends to share many more products from her personal life and is excited about unveiling them soon. The launch of her Netflix TV series was previously postponed due to wildfires in California but is expected to be a mix of cooking demonstrations, hosting tips, celebrity appearances, with episodes premiering on March 4.
Five years have passed since Meghan and Prince Harry stepped down as working royals, achieving financial independence in the United States. In her social media post, she shared that she has poured her heart into this upcoming product range.
Meghans initiatives continue to generate varied reactions on social mediasupportive fans applauding her newfound autonomy and creativity while others dismissively term it as “whatever.” Appropriately concluding her own message, Meghan stated: As ever, Meghan.
