Unmissable Tourism Highlights During the Mid-February Break

BBC reported that James Hull, general manager at Kents Cavern in Torquay, emphasized the significance of half term for the attraction. He highlighted that around 5% of their business occurs during this one-week period. February half term is particularly crucial for South West’s tourism industry.

Patricia Yates, chief executive of Visit Britain, expressed optimism about the year ahead despite challenges experienced in 2024 by some within the South West tourism sector. She acknowledged that regions like Torquay have strong cultural attractions and compelling stories to share.

Kents Cavern, which opened to the public in the 19th Century, is a system of caves inhabited by prehistoric humans and Ice Age animals. According to Mr Hull, the attraction experienced record-breaking sales during November, December, and January after significant marketing efforts aimed at attracting more visitors. Despite challenges last year due to pandemic restrictions.

Barry Sullivan from Plymouth described Kents Cavern as an “incredible” destination, emphasizing its importance for places like Torquay in drawing visitors.

Patricia Yates stressed that the South West is a cornerstone of the UK’s domestic tourism industry. However, some attractions are preparing for a tough year due to the closure of major venues such as Flambards and Dairyland in Cornwall.

Nick Reynolds, who runs Paradise Park with his sister Alison Hales in Cornwall, expressed concern over increased costs and a decline in visitors since the pandemic began. They stated that they needed more people to visit their attraction.

Sue Jewell from South East Cornwall Tourism Association echoed these sentiments, noting that bookings were about the same as last year but with noticeable gaps throughout most of the summer season.